Nicer Co.

Cannabis is an industry poised for mercurial growth, but the market is centuries-old and, in recent decades, rife with stigma and criminalization. Driven by untruths, cannabis has long been weaponized as a tool for mass incarceration of people of color. A fact that many cannabis brands are conveniently overlooking.

Enter Nicer Co. Working with founders Joe Reiss, Suzy Jones, and members of the SF Equity Group, we developed Nicer Co. to be a social movement, not a marketing idea.

Together we created a brand purposefully built to be a bridge between cannabis pioneers and the mainstream. A brand designed for community outreach and to win permits in any municipality. A company focused on lifting the communities targeted by the War on Drugs out of poverty.

Visual Identity, Art Direction & Design, Interior Design, Printed Collateral, Website Design & Development, Merchandise