Frankly
From Concept to Urban Outfitters
An indie fragrance brand taken from concept to national retail. Full strategy, naming system, visual identity, and packaging across ten SKUs. Now carried as an Urban Outfitters online exclusive, with conversations underway with other major beauty retailers.
Brand: Frankly
Agency: Club Kuma
Role: Art Director & Designer, Photographer
Scope: Brand Strategy, Identity, Messaging, Packaging, Digital & Web Design, Video & Photo Content Production, Campaign Direction, Merch
