Katsu Sando
Pioneers of LA's Conbini Scene
Full brand identity built from the ground up — visual id, packaging, signage, menu design, and merch — taking Katsu Sando from a single LA pop-up to two brick-and-mortar locations.
The brand's reach extended into fashion and streetwear: Uniqlo hand-picked Katsu Sando to collaborate on a limited shirt collection, sold in every Uniqlo store worldwide. The Hundreds' Family Style Food Festival selected Katsu Sando to participate, leading to a partnership with streetwear label Cherry on a limited-edition shirt built around Katsu Sando's branding. Bon Appétit later credited the restaurant with sparking the nationwide sando trend.
Client: Katsu Sando
Agency: Quality Produce
Role: Creative Director & Designer, Photographer
Scope: Brand Identity, Art Direction, Photo Production, Packaging, Merch
Hand selected by Uniqlo to collaborate on a collection of shirts inspired by the brand.
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Brand collaboration with streetwear brand, Cherry® for Family Style Festival
