Nicer Co.

Not a cannabis brand. A social equity platform that happened to sell cannabis. Built alongside the SF Equity Group, the brand's full strategy, identity, and go-to-market were designed to win two audiences at once: the community buying the product, and the legislators granting the license. Campaign platform: "Nicer Leadership." The brand itself was part of the pitch, not supporting material, inside one of the most competitive permitting environments in the state.